News & Insights

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March 28, 2012

Why Flyering Works

Flyering is the simple act of handing out small pieces of paper (usually A5 size) with a business, idea or event details on it to help promote an endeavour. Flyers  are most commonly distributed by hand, can be left in places where a target audience could be reached, or left in places such as pubs

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March 27, 2012

Online Newspapers Versus Broadsheets

The introduction of the printing press meant a whole new medium for current affairs to be broadcast through the world by the form of the broadsheet newspaper. This was the most modern way for people to read up on what has happened that very day and keep up to date with the news in the

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March 26, 2012

Different Ways to Bind a Document

When binding a document, there many different binding options that can give a document a different look or feel. Finding the right binding method for your work can add a whole new aesthetic level to the document and give it a more professional image. A style of binding commonly used in businesses is wire binding,

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March 22, 2012

Promoting Your Music To A Wider Audience

It is not a secret in the music industry that technological advances in the last twenty years have made it easier than ever to get your music heard. The increase of digital sales and online sites which allow people to download your music means that people can access your music from anywhere in the world

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February 26, 2012

Choose Your Ink Well

There are two main types of ink that are used in inkjet printer, dye ink and pigment ink. Each has different characteristics which can produce different results on paper, so it is important to look at the benefits of both and then make an informed decision about what will bring the best result for your

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February 22, 2012

How Can You Make Your Business More Environmentally Friendly?

A successful company is likely to use a lot of paper and a lot of energy. A lot of this paper and energy is sometimes wasted. Many consumers now look at the carbon footprint of a company before they consider buying from it. It is important for a business to try and minimise its waste

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February 21, 2012

Newspapers v Magazines – A Difference in Printing

It has been a difficult year for journalism with the phone hacking scandals and the Leveson inquiry leaving readers wondering how they can trust newspapers. In many cases this has caused newspaper circulation to drop. In fact, in December 2011, every daily newspaper’s circulation had fallen by at least 4% compared to the year before,

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February 20, 2012

Advertising your products to a wider market

Marketing your business can be a very tough job. You may think you have the best business plan in the world with the best products but if no-one knows about you, you are never going to make any sales. Businesses that charge higher prices than yours and offer a lower quality of service may be

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February 12, 2012

Make Sure People Know About Your Venue

Trying to run a successful live music venue has always been difficult. There are plenty of unsigned bands who want to get up and play every night but sometimes these bands bring no fans with them. On many occasions, their fans may be under 18 so you cannot allow them to be in your bar.

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February 8, 2012

Scratch cards: Scratch to reveal a better business

In our society, when we are given a scratch card it is almost impossible to resist scratching the surface and revealing the contents, even if we have no intention of calling up the prize number. Scratch cards are relatively simply made and are almost addictive in their nature. Since their success in relation to the

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February 7, 2012

Dont be perplexed with duplexing

When given a paper document to look at, have you ever wondered how the text gets on both sides of the paper? If your answer is yes, you are not alone. To the unwitting, a double-sided document can be a thing of mystery, however it is something that is easily done and drastically saves paper.

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February 2, 2012

Display your work around the home

Personalising and proudly displaying your family photos, paintings or children’s drawings has never been simpler in this modern age. It seems a shame to not display sentimental pictures because they cannot be hung up or are not the right shape for a certain surface, but there are ways around these complications. Laminating can be a

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