Flyering is the simple act of handing out small pieces of paper (usually A5 size) with a business, idea or event details on it to help promote an endeavour. Flyers are most commonly distributed by hand, can be left in places where a target audience could be reached, or left in places such as pubs or restaurants.
Flyering is an age-old technique and has been proven to work. The main advantage of flyering is public exposure, if more and more people have your business’ flyer in their hand, the higher the chance that your business will receive attention and custom. Flyers are relatively cheap to make with help from a digital printing company and the price of flyers can be paid off in the custom gained from the act of flyering.
During the flyering activity itself, it is vital to engage and connect with the public on a more personal level. Flyering to promote something actively shows that this person cares about their endeavour enough to stand in the street and shout about it to the world. If the flyerer connects and has a conversation with their audience, there is a higher chance of success as they will be remembered in the audience’s minds.
A type of business that generates lots of custom from flyering is the theatre industry, for example at the Edinburgh Fringe Festival. Every year, thousands of actors, directors and producers clutter the Royal Mile persuading theatregoers to see their show and no-one else’s—a tactic that often pays off in terms of audience numbers.
Anything can be placed on a flyer through digital printing. It is important to make a flyer look attractive and attention-grabbing; bright colours and images, bold text and humour work well in maintaining a reader’s interest and putting your business to the forefront of their mind. Less can be more on a flyer, if you cram a small piece of paper full of text it can seem like an essay, but if there are too many pictures vital details could be missed—a delicate balance of text and image is a good way forward. For an extra, weather-proof effect, laminating flyers can also be a great idea, it also means that they do not crease so easily in a reader’s bag.
Flyering is a simple promotion technique that requires perseverance and effort, however the effort should pay off in the number of sales or amount or recognition in your endeavour.
