If you run a holiday company or provide accommodation such as a hotel or holiday cottages then you will no doubt rely on printed material to promote your services and facilities. Holiday brochures and leaflets not only entice potential guests to try out your accommodation but they also act as referral tools as satisfied guests can pass them on to their friends and family and recommend that they stay in your accommodation or use your holiday company. Another important role that holiday marketing literature plays is to inform guests about the accommodation and also the attractions in the surrounding area.
Holiday companies can use digital printing to produce their bespoke brochures, leaflets and travel guides at a fraction of the cost of traditional printing. This is because digital printing is a completely tailored service which makes it perfect for holiday companies as you could order short print runs of brochures promoting individual holiday cottages or which focus on destination guides for particular countries for example. You can also use digitally printed brochures to help you target different markets such as promoting the same accommodation to guests as diverse as couples, groups of friends or families. This flexibility not only keeps costs low and allows for targeted promotion but it also means that you can still promote time-sensitive events and holidays. For example, if you required a special Christmas or Valentine’s Day brochure then having these digitally printed means that you can order a small amount, such as a direct mail shot of 100, so you don’t end up with hundreds of outdated brochures.
Items such as postcards, greetings cards and calendars can also be digitally printed for an affordable price so you can offer bespoke postcards of local beauty spots to your guests or send previous guests custom-made greetings card to build on your relationship with your existing customers.
The options are endless for digital printing for holiday companies so speak to a specialist printer to discuss your ideas.
