It’s becoming more and more difficult to achieve good response rates from direct mail campaigns as people are bombarded with promotional mail on a daily basis. Cut through the junk mail and show your customers that you care about them with personalised marketing literature which will also boost your campaign response rates. Below are some top ideas for adding a touch of individuality to your marketing campaign.
- Include more than a name
It’s easy to include your customers’ names within direct mailers and companies often create a standard letter or postcard message and simply change the customers’ names on each one. Truly personalised marketing literature should go further than this though and include the customers’ names within the innovative design of the mailer. You can also include other personal information related to birthdays, families, careers or special occasions in people’s lives. No matter what option you choose, make sure you include a personal message relevant only to the recipient.
- Include a special offer
Any company can create a special offer but this alone is unlikely to bring in the response rates you’re looking for especially if you blanket-market the offer to all your customers. Special offers which are targeted to the customers’ preferences are much more effective in capturing the attention of your customers. Review your customers’ data to find out what they buy or what interests them and tailor your offers to suit them. You can include quirky touches in your designs which make the offer irresistible. For example a fast food company could offer their best customers a free pizza with their favourite toppings on it or a clothing company could give customers a money off voucher which is presented in the company’s luxury branded packaging.
- Use a digital print company
A digital print company will be able to print your designs to the highest standard so the quality of the print will ensure your mailers stand out to your customers. Attention to detail is vital both in the design and print of your campaign so make sure you speak to a digital print company about the best printing options for your mailers.
