WE were delighted when one of the UK’s leading marketing agency’s, Together, came to us with their latest marketing campaign and that ho, ho, ho, it included a printed Christmas card, no less!
What with all the headlines about the death of print and the possible dip in sending Christmas cards this year following the rise in the price of stamps, we understandably have had our concerns about the industry – despite knowing better of course.
We have always believed that print will remain an essential element of the marketing mix so it is always fabulous to hear this confirmed by our clients. Together, who are on the esteemed Recommended Agency Register and whose client roll call includes the National Trust, Thomas Cook and Nottingham Trent University, went one step further and told us that our Christmas card was to be the “anchor” of their campaign – yes! And what a campaign it is. Known for their innovation and years of breaking the festive mould, Together have launched a What’s Up Santa’s Jumper competition which in their own words is “so thrilling” it brought “tears of anticipation” to their eyes.
To explain, in a super quick turnaround (yes, if you are interested there is still time) we printed 500 pop-up Santa Christmas cards for Together to send to its clients which sets out a challenge to go onto their Facebook page, like it, watch a video and enter a competition. All the marketing channels have cleverly been used: print, broadcast and social. You can check it out for yourself here (and there is still time to enter!).
Partner at Together, Jonathan Turner said: “Being an integrated agency, the print element was always going to be central to the campaign.”
“We wanted the first touch-point to be print and for everything else to derive from that. With our work we are still looking at a 50/50 split between print and digital media.”
“We like print because it shows a very personal touch, more care and attention – something we very much wanted to convey to our clients.”
At Purely Digital you can understand our elation. We have produced a huge number of Christmas cards for our lovely clients in our time – everything from the traditional to the novelty (one year we produced a card as a festive Christmas cracker), and nothing is outside our talented team’s ability – but to hear it confirmed that print is a part of such a successful agency’s campaign really is music to our ears.
If you are a marketing company considering a campaign for Christmas, there is still time, just call the Purely Digital office on 01332 299553 and we will see what we can do.
Alternatively if you are considering another campaign and want to make sure it is entirely integrated, don’t forget print! It gives a personal touch! Just give us a call and we will be more than happy to help.
