Some companies rely heavily on paper advertising (flyers, posters, leaflets) to rein in people for their business, others don’t quite need it as much, but whatever company it is, the chances are that if their marketing strategy is done well, they use some form of physical advertising. If you’re just starting your business or want to move your marketing strategy forwards, here are a few tips to get the ball rolling.
Know Your Audience
A flyer handed out in the busy city centre will contrast starkly with that of one handed to older people who could be attending a theatre show, so tailoring your promotional material to your target demographic is essential. Catering the colours, layout, fonts and design to your audience must be done perfectly to get the maximum impact out of your material.
Standing Out From The Crowd
There’s no point in someone seeing your material if it doesn’t have an impact on them. Making it eye catching is a necessity if someone is not physically there, putting it into people’s hands. Vibrant colours (where appropriate) can be used to make a visual impact and draw the eye to your company.
Sell Your Products Or Service
There is no point in producing a leaflet/poster/flyer if you are not going to blow your own trumpet. Make sure people who read it know what service or product they can obtain from you and why they need that product/service.
Don’t be afraid to make a song and dance about what you could do for your potential customer! Don’t go over the top though, less is usually more when it comes to the text on a page, so choose your words carefully.
Save Some Money!
Something which is on everybody’s mind at the moment is trying to save some cash in these difficult economic times. There’s no better place to start than with the actual design. Save some costs by going and trying a university or college designer to create your material. They might well be rough around the edges, but certainly a lot cheaper and surprisingly, fresher with more ideas than seasoned campaigners in the business.
The great thing about this idea is that there are so many students coming through that it is easy to keep looking until you find the person you are looking for.
Getting A Quality Finish
There is little point in going to all this effort should you not create a piece of work which you then print on the cheap. People will compare the quality of your material and associate with your company, rightly or wrongly, consciously or subconsciously, whether you want them too or not. There are a handful of reliable, high quality digital printing companies out there, make sure you use one of them!
